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ETF analysis

Amplify Online Retail ETF (IBUY) holdings & weights

Per-holding contribution · concentration · sector skew — a deep read

US-listed

24 identified stocks · net exposure / NAV 61.19%. Display weights are normalized to 100%; calculations retain original exposures without an additional leverage multiplier. Cash and unallocated contracts are excluded from stock attribution.

Weight and calculation basis

24 identified stocks · net exposure / NAV 61.19%. Display weights are normalized to 100%; calculations retain original exposures without an additional leverage multiplier. Cash and unallocated contracts are excluded from stock attribution.

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Holdings not priced
48.8%
Top-10 weight
432
Concentration HHI (Low)
Consumer Discretionary
Top sector

We have this ETF's holdings, but the prices for those particular listings are outside our quote coverage (currently Korea- and US-listed securities). So today's contribution and return are not computed — showing 0% would claim it did not move, which is a different statement. The holdings and weights below follow the calculation basis above.

Today's summary

Its top 10 holdings make up about 48.8% of the fund. The concentration index (HHI) is 432 — Low — evenly diversified, and the largest sector is Consumer Discretionary (71%). The higher the concentration, the more one stock or sector drives the whole ETF's return.

Structural health

A five-axis read on how this fund is built. It is not a return forecast or a recommendation, and a low score does not mean a bad fund — leveraged products score low by design. Each axis shows the figure behind it.

73/ 100
BSound structure
DiversificationHHI 43286

Concentration is below 1,500 (432), so no single holding dominates.

Sector balanceConsumer Discretionary 71%23

Consumer Discretionary alone is 71%. This is effectively a bet on that one industry — if the sector falls, diversification will not help.

Structural simplicityPhysical, 1x100

A plain 1x physical fund holding the shares themselves — no structural drift from how long you hold it.

We don't have cost, fund size for Amplify Online Retail ETF yet, so those axes are excluded and the score is based on the other 3. Scoring a missing figure as zero would grade our data collection, not the fund.

Concentration and diversification

Structural health

A five-axis read on how this fund is built. It is not a return forecast or a recommendation, and a low score does not mean a bad fund — leveraged products score low by design. Each axis shows the figure behind it.

73/ 100
BSound structure
DiversificationHHI 43286

Concentration is below 1,500 (432), so no single holding dominates.

Sector balanceConsumer Discretionary 71%23

Consumer Discretionary alone is 71%. This is effectively a bet on that one industry — if the sector falls, diversification will not help.

Structural simplicityPhysical, 1x100

A plain 1x physical fund holding the shares themselves — no structural drift from how long you hold it.

We don't have cost, fund size for Amplify Online Retail ETF yet, so those axes are excluded and the score is based on the other 3. Scoring a missing figure as zero would grade our data collection, not the fund.

Top 20 holdings

Weights are normalized to 100% of absolute exposures across analysed positions, including positions outside this top list. Cash, collateral and unverified assets are excluded. Contributions retain original signed NAV exposures; leverage is not applied twice.

Normalized to 100% of analysed positions

Weights are normalized to 100% of absolute exposures across analysed positions, including positions outside this top list. Cash, collateral and unverified assets are excluded. Contributions retain original signed NAV exposures; leverage is not applied twice.

Tile size = weight, colour = the day's return (deeper = larger). Covers the top 24 holdings, 61.2% of the fund. Labels are dropped where a tile is too small; hover any tile for its name and figures.
#HoldingWeight
1WayfairW6.34%
2EtsyETSY5.13%
3FIGSFIGS5.03%
4MaplebearCART4.76%
5Spotify TechnologySPOT4.69%
6AirbnbABNB4.66%
7MSC Industrial DirectMSM4.64%
8PayPalPYPL4.61%
9LyftLYFT4.51%
10ExpediaEXPE4.41%
11AffirmAFRM4.33%
12RevolveRVLV4.30%
13DoorDashDASH4.30%
14eBayEBAY4.25%
15Hims & Hers HealthHIMS4.08%
16Peloton InteractivePTON3.82%
17BookingBKNG3.68%
18Amazon.comAMZN3.46%
19Uber TechnologiesUBER3.37%
20UpworkUPWK3.24%

Holdings below 0.5% or outside the top list are folded into “Others” and omitted above.

Where the weight sits — sector mix

Listed equity weights summed by sector and normalized to 100%. Each band is one sector's share.

Consumer Discretionary71.3%
Financials8.9%
Information Technology6.4%
Communication Services4.7%
Industrials4.6%
Health Care4.1%
Industry breakdown
Business Services26.3%
Catalog/Specialty Distribution17.3%
Diversified Commercial Services9.3%
Transportation Services8.1%
Retail-Auto Dealers and Gas Stations6.0%
Apparel5.0%
Broadcasting4.7%
Industrial Machinery/Components4.6%
Finance: Consumer Services4.3%
Medical/Nursing Services4.1%
Recreational Games/Products/Toys3.8%
EDP Services3.2%
Computer Software: Programming Data Processing3.1%
Concentration at a glanceHHI 432well spread
spread1,0001,8002,500concentrated

HHI sums the squared weights. The more it leans on a few names, the higher it goes — and the more the whole ETF moves with them.

How concentrated is it

Concentration (HHI) is low at 432, with the top 10 holdings at just 48.8% of equity weight. No single name can dominate the fund.

Good for damping single-stock risk — and equally, a big winner inside gets diluted.

HHI squares each weight and sums them: 10,000 means one stock is everything, and the more evenly spread the holdings, the closer it falls to zero.

Where the sector weight sits

By sector, Consumer Discretionary alone is 71% — whatever the fund is called, this is a bet on that industry.

Bad news for the sector moves the whole fund. Worth checking against anything else you hold in the same space.

Weights above sum the individually listed equities and normalize that equity total to 100%.

How much it overlaps others

Even its closest peer, MILN, overlaps only 30% (9 shared names).

Funds filed under the same label can hold quite different companies, so pairing this one with another may genuinely spread risk.

What it is made of

The fund holds 25 positions in total; this page lists the largest 24 and folds the rest into "Others".

Equities are 61.2% of the fund, the rest swaps and cash — index exposure built synthetically rather than by owning the shares, which adds counterparty risk.

This page is not investment advice. Investment decisions and responsibility are your own.

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